You’ve spent good money updating your insurance website, added new content, and started a social media page. So now all you have to do is sit back and watch while your number of visitors magically increases, right? Not so fast.
It’s equally important to invest in search engine optimization, or, SEO, as a way to optimize your web site so that search engines will recognize it and give your site higher rankings. It’s vital, since a good Insurance Agency SEO approach can drive more traffic to your web site and this will gain you more customers, help to increase sales and improve your business numbers.
When a person performs a search on Google (or another search engine), the order by which the returning results are displayed is based on complex algorithms. These algorithms take a number of factors into account to decide the order in which each web site should be shown. By optimizing your web site for this very purpose, you’re giving yourself an advantage over dozens of other sites while increasing your chances to rank higher.
Good content is still the most important success factor, with or without SEO. For one thing, good content will get you natural links, which in turn will give you good rankings. So make sure that you concentrate on creating good quality content for your web site.
Basically, search engines are trying to find the best sites on the web and put those at the top of the list when a user enters a search query. One of the determining factors of the position of your web page’s appearance lies in the number of incoming links. These can work for you, or against you, depending on where those links are coming from.
User’s put a lot of faith and trust in search engines and having a presence in the top positions for the keywords the user is searching increases that trust. Insurance Agency SEO is also good for the promotion of your web site in social media circles. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.