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Improve Ranking Through Insurance Agency SEO

You’ve spent good money updating your insurance website, added new content, and started a social media page. So now all you have to do is sit back and watch while your number of visitors magically increases, right? Not so fast.

It’s equally important to invest in search engine optimization, or, SEO, as a way to optimize your web site so that search engines will recognize it and give your site higher rankings. It’s vital, since a good Insurance Agency SEO approach can drive more traffic to your web site and this will gain you more customers, help to increase sales and improve your business numbers.

When a person performs a search on Google (or another search engine), the order by which the returning results are displayed is based on complex algorithms. These algorithms take a number of factors into account to decide the order in which each web site should be shown. By optimizing your web site for this very purpose, you’re giving yourself an advantage over dozens of other sites while increasing your chances to rank higher.

The importance of good content

Good content is still the most important success factor, with or without SEO. For one thing, good content will get you natural links, which in turn will give you good rankings. So make sure that you concentrate on creating good quality content for your web site.

Basically, search engines are trying to find the best sites on the web and put those at the top of the list when a user enters a search query. One of the determining factors of the position of your web page’s appearance lies in the number of incoming links. These can work for you, or against you, depending on where those links are coming from.

User’s put a lot of faith and trust in search engines and having a presence in the top positions for the keywords the user is searching increases that trust. Insurance Agency SEO is also good for the promotion of your web site in social media circles. People who find your web site by searching Google or Yahoo are more likely to promote it on Facebook, Twitter, Google+ or other social media channels.

Make Sure You Have Dog Bite Homeowners Insurance Coverage

It’s an unfortunate reality that many pet owners don’t want to face, but the fact is that dog bites are far more common, as well as costly, than many people may even realize. If your homeowner’s insurance policy doesn’t cover dog bites, even a minor injury could cause you an unwanted financial strain.

Another cause for concern are rising medical expenses, along with sizeable legal settlements, which are two of the main factors that are driving up the significant increase in the cost of dog bite claims. Therefore it’s very important that homeowners take the necessary steps to limit their financial exposure by investing in dog bite homeowners insurance.

Some homeowner’s policies don’t provide coverage for dog bites

The problem is, not all homeowner’s insurance policies cover costs associated with dog bites, and even those that do often exclude certain breeds thought to be dangerous or an added risk, like Pit Bulls, Rottweilers and Doberman Pinschers. There are insurers in Florida offering dog-bite liability insurance. This type of “covered canine” policy generally lets dog owners buy $50,000, $75,000 or $100,000 in dog-bite liability insurance with no breeds excluded.

Your insurance agent may even suggest, regardless of whether your standard homeowner’s policy covers dog bites or not, that you consider purchasing umbrella insurance coverage, as this will provide added protection in the event that the incident results in a severe injury requiring payment of huge medical bills. Some dog bites have even been known to cause the victim to experience long-term nerve damage to the inflicted area.

Even owners of a small dog should have dog bite homeowners insurance coverage for their pets at all times, because all dogs can potentially bite someone, and the bite could become infected. Since the law treats any subsequent infection as a result of the initial dog bite you could potentially be on the hook for thousands of dollars in related medical expenses.

Remember that, because some homeowner’s and renter’s policies may omit coverage for dogs you should make sure that you check with your agent or broker to ensure the coverage is there and available. Never be unsure about what you’re covered for.

Marketing Ideas for Insurance Agents; Community Events

The list of marketing ideas for insurance agents that are available online is larger than the World Wide Web itself. Okay, all kidding aside, there are literally thousands of creative ideas out there, and some very good ways to promote the sales of insurance, and even if you’ve tried several of the marketing ideas for insurance agents that you have come across there may still be some that you haven’t.

Marketing is something you need to put a lot of effort into due to the fact that there is so much competition in the insurance industry today, and made even more so by the Internet and agencies with competing websites. The hardest part is getting noticed.

Developing a relationship with prospective clients

Perhaps one of the most challenging aspects of working as an insurance agent is finding potential clients. The trick, if you’re comfortable referring to it as such, is to create a certain amount of familiarity and trust in order to make people feel comfortable discussing their insurance needs and concerns.

Once you gain their trust, people will readily agree to give you some of their time to go over their current financial security programs. Your job is to help them figure out if they have made provisions that will satisfy their needs now and into the future. This in turn can better aid you in developing a successful career as an insurance agent.

Participate at a community event

Look for public events, such as fairs, or multi-cultural festivals, taking place in your community. They often invite local businesses to participate, set up booths, and get involved in dispensing useful information about services and products that can help elevate their neighborhoods. This falls into the category of successful marketing ideas for insurance agents.

Festival attendees can then approach you and ask questions in order to get to know more about you and your services. This can help you generate some useful leads. Simply ask attendees to fill out forms with their names and phone numbers (if they would like to be contacted for a free financial consultation). This will help establish you as a person who is knowledgeable, and one that can provide them with assistance when they determine it’s time to get serious about insurance.

Getting a Fast, Reliable Commercial Insurance Quote

Commercial insurance covers a broad range of services and products for businesses of all sizes. From general liability, to property and product exposures, to professional liability and umbrella coverage, every business is unique, and subject to its own concerns and requires protection from any legal issues arising from the products and/or services they offer.

Doctors and lawyers, because they provide professional services, should purchase professional liability coverage to protect them from claims of malpractice or misrepresentation. And it’s really quite easy to go online, or make a phone call, and get a commercial insurance quote regarding this important coverage. There are many other professionals that can benefit from this coverage including:

  • Travel agents
  • Tax preparers
  • Dentists
  • Architects
  • Computer analysts, and many more

Mistakes and errors are a common issue in every type of business. Some mistakes are easy to rectify, provided there isn’t a time constraint involved or the issue can quickly and reasonably be fixed. For example, if a lawyer forgets to file a document with the court, but realizes it before the deadline, he or she can still resolve the issue without any real damage being done.

However, if an attorney’s mistake results in the client being fined, or receiving an unfavorable judgment due to an error made by that attorney, or anyone assisting with the case, this will likely result in a claim being filed.

As any attorney knows, they are constantly faced with the possibility of a malpractice lawsuit arising from errors and omissions. In addition, accusations can stem from failing to meet a client’s expectations, or attempts by clients to recoup financial losses while investing in an attorney’s services.

These types of claims are very common, and without coverage in place, an attorney or firm could face irreparable damages. Even when claims of this type are unfounded, a defense or settlement of a lawsuit can cause a great deal of disruption, in addition to reducing billable time, along with exposing personal assets and creating financial hardship.

This is an unaffordable risk, and no one should ever be in this position. Take the time to get a commercial insurance quote and secure the valuable protection needed by all professionals.

Heavy Rainfall and Orlando Fl Homeowners Insurance

A large percentage of claims by homeowners involve their home’s roof, and therefore they need to take preventative measures to ensure that there are no existing problems that need their immediate attention. After all, what could be more important than to protect your homes from approaching storms and take any steps that could reduce your chances of having to file an Orlando FL homeowners insurance claim.

Your roof, being the largest single surface on your home, should be the first line of defense in protecting your home. Structural damage is primarily caused by wind or excessive rain. These are the perils that you should be taking notice of during the fall, which is a great time to do an inspection, because it’s the best time to start making any repairs that may be necessary in advance of any changes that may be occurring with the weather.

Tropical storms, heavy rains are year round concerns

While not having to contend with the problems related to ice and snow, Florida will oftentimes have to deal with the issue of getting large amounts of rain due to tropical storms. This can cause some major damage to a lot of roofs in those instances, resulting in an increase of claims.

Things to look for

Do a visual inspection of your roof to look for things like missing or damaged shingles or tiles on sloped roofs. In the case of a flat roof, look for surface bubbles in the membrane material or missing gravel. Also, check the flashing, the areas where it transitions between vertical places and the horizontal roof (for example, around skylights, vents or chimneys), to make sure that it’s in good condition.

Anywhere that you have a change in roof elevation, you’ve got flashing there and that’s a typical source or place for water to penetrate into the roof covering. Make sure to check downspouts and gutters to ensure that the gutters get cleaned out of any leaves that have fallen, as this helps to keep the drainage of the water off the roof and not clogged in the gutters.

These are just a few suggestions on how to keep down the cost of repairs and avoid any unnecessary Orlando FL homeowners insurance claims from having to be filed.

Southern Oak Insurance Brokers & Equipment Breakdown Coverage

With all of the new electronic systems being used in restaurants, these businesses are at an even higher risk for power surges and electrical arcing. Losses from the breakdown of these systems can be quite significant, making equipment breakdown coverage for many restaurants rather critical and no longer an option.

Take a little time to check your restaurant insurance policy and see if you currently have equipment breakdown coverage because, if the systems were to ever malfunction – at that time it will be too late to go back and add the coverage.

Southern Oak Insurance Brokers can provide you with excellent products that deal with these exact situations. The concerns go far beyond just the breakdown of heating or air conditioning systems. With rapid technological changes in the restaurant industry, there are obviously new areas of concern that should be considered when reviewing your restaurant insurance policy.

Business interruption can be very costly

Take a minute to think about some of the new technologies that you may have added to your restaurant in the past few years that you now rely on for smooth daily operations. It’s likely you would have trouble doing without any of these for an extended period of time. Now imagine how much it would cost you to replace lost income due to the breakdown of this equipment.

For example, many restaurants now use sophisticated, computer based cash registers that integrate with point of sale software systems. If this system were to break down the losses could be substantial, you may actually find it difficult to remain open.

There are other areas of concern as well, such as having a commercial grade sound system, or an inventory scanner system, or even a time clock and payroll system integrated into your computer system. This is the electronic digital age we’re living in, and if any one of these systems goes down, your restaurant could be crippled and the loss of revenue attempting to get your systems back up and running again could be quite substantial.

This is too important to your livelihood to let go unchecked. Let Southern Oak Insurance Brokers look at your current situation and see where the gaps in coverage may lie and help you to get the protection that you need.