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How To Improve Your Insurance Agency’s Web Presence

Curating a strong presence on the internet is a cornerstone of marketing your company in the digital age. No matter what industry you operate your business within, you absolutely want to take time to develop a deeper understanding of the trusted practices and latest trends sweeping online marketing. If you run an insurance agency, then you might want to dedicate a bit of research to current SEO practices and how to use them to your advantage.

What Is SEO?

If you’re unfamiliar with the main points surrounding SEO for insurance agencies, now is the time to learn more. Search engine optimization has been around as long as online marketing. Essentially, this process allows business owners the flexibility of ranking higher on Google search pages by including specific words and phrases in web copy. Since search engines are always updating SEO standards, this is a practice that you constantly need to refamiliarize yourself with. Points to focus on include:

  • Unique landing pages
  • Repurposing old content
  • Using relevant meta tags

Start the Process

Promoting your insurance agency on the internet is key to your company’s long-term success. While you may understand some of the basics, this doesn’t mean that you know the latest trends sweeping your industry. Review the basics and most popular options to gain more perspective on what you can do to begin.