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Three Traits Essential to Your Insurance Agency’s Site

best insurance agency websites

Your business’s website is the first step to connecting to potential clients and often creates the first impression users have of your services and credentials. Web designers can help establish your brand online so you can reach out to clients. Among the best insurance agency websites, three key traits lay the foundation.

Strong Call to Action

Sending a clear message to visitors about your agency’s services, what they offer, and how to move forward is critical to turning prospective clients into genuine customers. A call to action should be more than a request. It should enable clients to immediately engage with your business: getting a quote, filing an application, calling or emailing for more information, etc.

SEO Ranking Expertise

  • Establishing a strong SEO ranking is what draws attention to your site in the first place; SEO experts know what makes your site as visible as possible. There are several facets to doing so:
  • Keyword research
  • Content development
  • Metatags
  • Backlinks
  • Social media
  • Site blueprint optimization

Broad Accessibility

The best insurance agency websites are built by designers that know how to make form and function work together. This means ease of navigation, clear content and calls to action on each page, and support for browsers on mobile devices as well as traditional desktops.

An outstanding insurance agency site is more than just a brochure of information. Professional design makes your site stand out and engage with your customers.