While there is no one-size-fits-all solution in insurance internet marketing, most experts would agree that there is a foundation that most agents can and should rely on. Each and every industry needs to implement those tactics that work best for their target audience and insurance is certainly no different. By demonstrating knowledge of what consumers are drawn to, it becomes easier to create the type of marketing plan that will garner the desired results.
The first thing an agent should ask himself or herself is what will best aid in overcoming the challenges unique to their products and services. In the insurance industry, issues such as a rise in the current rates and customer dissatisfaction can stand in the way of the company’s plan for growth.
Digital marketing is one of the keys to success
As technology continues to advance, the revenue possibilities within the insurance industry become even greater, and, digital marketing is at the forefront of this revolution. It’s up to the agencies to utilize the best methods for increasing company traffic and visibility, along with improving education and awareness in the industry as a whole.
Through online marketing efforts, anyone can optimize their Internet presence to ultimately increase their overall return on investment (ROI). Study the three basic, yet important, digital marketing techniques that can help make the biggest possible impact for your brand when utilized together.
- Search engine optimization – Search engine optimization (SEO) allows you to get a leg up on your competitor. When users enter terms surrounding your insurance business, it’s vital that you become the first to show up in search results. Keywords become crucial here, and you’ll need to determine which are most important to you and then optimize your site in accordance.
- Social media optimization – Social media optimization gives you the opportunity to bring an air of excitement to the insurance industry allowing you to build your brand. By making use of popular sites such as Facebook and Twitter, you can be part of the conversation, share your knowledge and target specific demographics. Sites like LinkedIn allow you to network and build credibility.
- Paid Media – Paid media, or the use of paid advertising, includes display banners, pay-per-click (PPC), paid social and retargeting. This is perhaps one of the most common digital marketing techniques in the insurance industry. These tactics have shown to be the most effective when combined with organic SEO efforts as well. These are the three common ways to effectively launch an insurance internet marketing plan that will bring the desired results.