No sound insurance search engine marketing plan for your website is complete without devoting some time to Search Engine Optimization (SEO), a tactic that nearly everyone uses in an attempt to generate more traffic to their site. Simply put, SEO is the one sure way of pointing to your insurance agency website so it ranks highly with search providers like Yahoo and Google.
While there are numerous other traffic generation techniques capable of putting insurance agents in control of costs and results, both Google and Yahoo are proven to boost rankings. Many agencies make note that Google and Yahoo regularly change their relevance scoring, and the competition for keywords is extremely high, plus you will likely end up competing with many of the giants in the industry, with their big budgets and television and radio campaigns. But in spite of that, there are still a number of inexpensive, fundamental SEO tactics that may do the trick for your agency.
Balancing website design and SEO
It is important to understand that web page design is two-tiered; while your pages need to be designed with visitors in mind, taking into account that different people go about the process of looking for information in different ways, at the same time, your web pages must also appeal to the “bots” deployed by the search engines to index your site and determine relevance to any specific keyword searches being used. In other words, people and machines will see the same page entirely differently, so this must be considered when designing your website.
The importance of having a good Landing Page
A Landing Page is often linked to from social media, email campaigns or search engine-marketing campaigns in order to enhance the effectiveness of the advertisements. In short it is a specially designed page for one idea, service, or product. Landing Pages are most commonly thought of in the context of paid search, using Pay Per Click (PPC). In a paid search campaign, you’re invited to bid on, and pay for key words, which are then used to boost your rankings.
SEO and a landing page are both instrumental in your insurance search engine marketing plan. Utilizing these tools can effectively increase visitors to your website and this could increase the potential to make solid contacts and add more sales revenue.