A successful insurance Internet marketing campaign requires time, dedication, and good management. A smartly designed website, with good social media content and uniquely created landing pages are important components of Marketing for an Insurance Agent, but there’s still more to be considered. All of your marketing efforts require a strategy and a goal. Once that strategy is established, you can then take the necessary steps towards achieving your goal.
You’ll need to constantly promote the website
Promoting the website on all marketing fronts can often create substantial results. This can provide a lot of word-of-mouth referrals as well as increase traffic to your site. This can be accomplished using business cards, brochures, and emails, along with any social media advertising.
Many agencies help establish themselves using a collection of video testimonials from satisfied customers. A tactful video testimonial can help to impact business growth. For example, a short Vine or 10-15 second Instagram video recorded and displayed on a smartphone can help spread the word. Use them online for marketing purposes and display them in-person whenever making appearances at conventions.
Community involvement garners results
Savvy agencies are becoming increasingly involved in local causes to support their communities, and this really pays off in the long run. Having a high profile as an active member of the community can really help to get people on board and using your services. These types of efforts are really good for generating new clients since most people are inclined to support businesses striving to make their community a better place in which to live.
Tracking metrics and giving great service
Most agencies understand the importance of tracking metrics. By tracking where new business opportunities are coming from they will then know which marketing efforts are paying off. Tracking the number of policies per client enables agents to know whether they are building deeper relationships as well.
Once these relationships are established, don’t underestimate the importance of giving great customer service. It’s not a secret tactic, but it is the most effective one for any business. People appreciate it when they are made to feel special. When agents provide customers with outstanding service, those customers often show their appreciation by giving helpful and rewarding referrals. This is the result of good Marketing for Insurance Agent strategies.