As the population continues to age, insurance businesses like yours need to be able to reach new, young clients who need the services that you provide. Generation Z or Gen Z includes people born between the mid-90s and 2011. Many of these clients lead organizations that need to mitigate and manage their risks with insurance coverages. Many of these potential clients grew up in the digital age and are especially savvy when it comes to the Internet. Are you equipped to reach this clientele?
What’s the Deal with Gen Z?
You might be inclined to think that your customer base is the same from generation to generation. After all, insurance coverages may not change much from where you sit. If you intend to market to Gen Z buyers, it’s important to understand some trends in values among this segment of the population:
- Loyalty to a brand is important and must be earned.
- Gen Z clients tend to look for companies that share and reflect similar values.
- Businesses have a limited timeframe to connect with Gen Z customers.
Online presences are key vehicles to connecting with customers in Generation Z.
How Can I Reach Gen Z?
Your presence on the Internet should leverage the power of SEO as well as online media platforms. It’s important to partner with experts in marketing especially related to Gen Z and SEO. Look for a provider that understands your specific needs as a business and can help you to translate that to successful marketing strategies that reach as many customers as possible, including Gen Z.