When it comes to online insurance marketing, it has taken agents years of research and some trial and error to understand exactly how to market insurance. Over the years they have come up with a lot of clever ways to get noticed, with many of the larger agencies running commercial campaigns that have boosted their recognition.
But not everyone can afford to run ads constantly on TV in an attempt to try to best the competition. But, for all the clever advertising, one thing you need to remember is that it’s all about the customer experience. Gathering feedback from customers and visitors to your site will allow you to consider what the negatives and positives are, and what people like (and don’t like) about your agency. Using these recommendations and suggestions will help you to change your company’s tactics and help to increase customer retention.
An optimized website is crucial
Insurance agents need to focus on certain aspects of their business to build a strong foundation for any online marketing efforts. Everyone has access to the same information, but how you implement it helps to determine your failure or success. By building on this you can aid your marketing tactics and turn yourself into a winner.
All of your online marketing efforts should point people back to your website. In order to create an optimized website you’ll need to incorporate sound keyword strategy, have a visibly appealing layout, include a call-to-action on every page, and make sure your content is relevant and newsworthy.
Social media and blogs
Social media has become the foundation of many successful businesses, and also serves as a great way to build brand identity and generate insurance leads. You can aid your cause by having profiles set up and engage on sites such as Facebook, Twitter, LinkedIn, YouTube, Quora and Google +, for starters.
Blogs are proven to be one of the top lead generators for insurance online marketing, so it’s wise to create new blogs regularly and post at least twice a week. If you want to know how to market insurance effectively you’ll want your content to be relevant, newsworthy, keyword rich, and consistent.