The main difference between Local vs. Organic SEO is the presence or absence of a geographical element. Local SEO aims to connect you to people searching for something specific to your area, while organic SEO focuses on bringing people to your website on a national scale.
Local SEO is a search optimization technique used to rank businesses higher in local searches. Companies with a brick and mortar building or a specific service area want to utilize this type of SEO. The aim is to show up in searches within the locale of your business.
Organic SEO is useful if your business is online-based. Internet marketers, bloggers, and news entities without a physical location benefit from organic SEO. With this type of search optimization, the focus is on relevant content and keywords that address user concerns.
Should I use both Local and Organic SEO?
Some businesses benefit from using local and organic search optimization together. For example, organizations with multiple locations or shops with both a physical space and online products will benefit from employing both strategies.
Which SEO is Right For Me?
The choice of Local vs. Organic SEO depends on your company’s focus. A business with products or services serving a particular area will want to choose local SEO, whereas a website-based organization will benefit from organic SEO.