Everyone that sells insurance usually has a strategy or plan for bringing in new customers as well as retaining the customer base they have built throughout the years. There are literally thousands of techniques and insurance marketing ideas available, some are newer, many are older, tried and true methods, and every agency has to decide what works best for them.
There aren’t really any bad ideas, but creation, formulation, and execution are the difference makers. The idea is to play to your strengths while not being afraid to think outside the box.
Some useful insurance agency marketing ideas
A good place to start is to determine exactly who is in your ideal client pool. Some agencies are most interested in young families; others may target high-risk drivers or high net worth individuals. Defining who is your audience is one of the keys to success. You should approach a segment of the market for which you have the right products to fit their needs, and at a competitive rate. Then you need to figure out where you can find large groups of these people, whether it is through social media or community outreach.
Obviously, social media is an important part of insurance agency marketing ideas and strategies since so many participate in this on a routine, or even daily basis. You really need to have a professional insurance agency Facebook page and develop a strong online presence. Clients want to be able to reach you in the methods they use most often.
If you haven’t done so already (and really, who hasn’t?), then create a website that focuses on generating quotes, as opposed to just having a branded site from your company. Make sure your site has a blog and that you are posting on it on a regular or semi-regular basis, perhaps twice a month. This helps to improve your Google ranking and also shows that you’re an insurance expert that can offer quality advice.
Create a process for following up with all quote prospects in less than 24 hours and make sure to teach your staff to do the same. Following up with every client after a claim report is equally important. Being their advocate and making sure that they’re getting the expected level of service during the claims process helps build long-term loyalty.